Sunday, June 1, 2008
“Meeting The Needs Of People…..”
As I was perusing through Marshall Shelley’s book “Renewing Your Church Through Visions and Planning, I ran across this illustration. The story is told of a major corporation that launched a new brand of dog food: Through research, they developed the most sophisticated, most nutritious dog food to date and poured millions into marketing it.
But it didn’t sell.
Out of frustration, the corporation gathered in a Chicago hotel. The national sales manager got up and said, “What’s the problem? We have this nutritious product that is cheaper and better marketed than our competitors’ product. Why is nobody buying it?”
There was a long, uncomfortable silence. Then, from the back of the room, a salesman from Iowa drawled, “The dogs don’t like it.”