DOCTRINE MATTERS: Hawking Jesus: Shameless.

Take a read on DOCTRINE MATTERS Tom has one response to the major industry of Christian retailing and the producers who build "stuff" for it. Here's another.
There's a quote in the original article that really bothers me and appears to strike at the heart of the matter.

Political scientist Alan Wolfe said one problem is that they create almost a parallel universe, allowing Christians to withdraw from the world instead of engaging it as Christ commanded.
"It's as if they're saying the task of bringing people to Jesus is too hard, so let's retreat into a fortress," said Mr. Wolfe, who directs the Boisi Center for Religion and American Public Life at Boston College.
"Evangelism is about reaching out and converting the unsaved. This is about putting a fence around people who are already saved. It strikes me as if they're giving up."

As much as I recoil against the blatant consumerism mentality – "put Jesus on it and it sells" I have a stronger distaste for the methods by which we as Christians consistently find a path of disengagement from the world. I see it in Christian schools, Christian dances, Christian dating, Christian movies, Christian stores, Christian clothing, Christian lingo and much more.
Paul told the church in Corinth: 1 Corinthians 5:9-11 "I wrote you in my letter not to associate with immoral people; I did not at all mean with the immoral people of this world… for then you would have to go out of the world. But actually, I wrote to you not to associate with any so-called brother if he is an immoral person…"
Jesus hung out with tax collectors, hookers and other ungodly people. Your average American Christian refuses to hang out with anyone but other Christians who only hang out with Christians.
I think we are indeed missing something when we market Christian materials for Christians only. I think we're missing the point of evangelism.
I don't recall Jesus saying, "get them to come to you." I do recall him saying, "GO."